Brands - Foodity

We'll help you reach & influence shoppers

just before, and while, they shop.

With our technology you can engage consumers more intelligently and in real time, to ensure that your promotions are as effective as possible. Our suite of technologies offers brands an amazing opportunity to get close to shoppers.

Fine-grained or broad-brush shopper targeting. Your choice.

Consumers that are thinking about food, are thinking about food shopping, and non-food FMCG shopping too. When they plan their shops with our tools they share their shopping intent and you can react to that in real time, targeting them as closely, or as broadly, as you want.

Tailor promotions, shopper by shopper

One size-fits-all discounting is a race to the bottom. You're better to tailor your offer shopper by shopper - a discount for them, cross-selling for him, and rewards for her. Our platform lets brands do that and then measure the results.

Needs-led consumer engagement

We work with large and small brands to create consumer engagement solutions around recipe content. Working with us, you can turn existing or new promotional recipe content into meal-planning, shopping and dietary solutions whose convenience and stickiness can engage consumers long term and encourage them to shop from your brand portfolio. Our solutions can boost basket share by 500%*.

What's the online equivalent of eye-level and aisle-end?

Whenever a shopper wants us to place an ingredient in their basket, we can make sure that your product is their first choice. You can choose who this applies to - by publisher, shopper-profile, or retailer - our brand control panel puts you in control.

Micro-insights and macro-insights from multiple sources

Our publishing, brand, technology and retail partners all share data about consumer activity across the platform. You can access it as trend data to gain longer-term, big-picture insights, or you can use it in real time to target consumers with relevant sales messages and offers.

Resolution data from off-line shoppers

As well as online data, Foodity's platform can also deliver offline insights - we use three different mechanics, all compelling, to establish whether shoppers have acted on the hard-copy and mobile shopping lists and targeted offers they create using our platform.

Fast Moving Consumer Data: we're showing some initiative

Foodity leads FMCDi, the Fast Moving Consumer Data initiative. It's a partnership by more than a dozen publishers, brands and retailers designed to maximise synergies between a handful of technologies, including Foodity's, and establish in detail how much new value can be added by cooperation between us all. If you're a brand that wants to join the initiative please get in contact with us.

Stable, enterprise-level solutions

We've already built solutions for some of the world’s biggest Food and FMCG brands, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that dozens of Fortune 500 and FTSE 100 brands rely on.

*based on real shopper data across our brand partners' sites, compared with their representation in Grocer 33 baskets.