We’re making recipes searchable, shareable and shoppable.
Which helps recipe publishers to monetise,
packaged grocery brands to reach and influence shoppers,
and retailers to convert intent, quickly and accurately.
Latest news: We’ve been selected from 75 start-ups to join…
…BBC Worldwide’s new incubator: BBC WW Labs. Read more.
Shopping and food: they're both great fun.
But shopping for food? Well that's not always so easy.

For lots of different reasons, food shopping can be a drag. Trying to keep to budget, trying to avoid allergens, trying to count calories, stuck for inspiration, pressed for time... the list goes on. Any number of factors can turn a simple weekly chore into a real grind.

Foodity helps shoppers on lots of fronts and eliminates loads of these annoyances. That's because Foodity was conceived by a mum who wanted to take the hassle out of food shopping once and for all.

Getting inspired

Foodity recipe search helps shoppers find food that they'll love cooking and eating, from sites all over the web, using Foodity powered search panels. But you don't have to look for online recipes to get inspired - there are other places you'll find Foodity powered content: on TV, in newspapers and magazines, and in recipe books. Basically anywhere you see our 'Ooh, yum!' logo.

Saving time

If you shop online, this is where we can make life really, really easy. You've found a recipe you like, you want to buy its ingredients: no problem, buy them online with the click of a button. Either use one of our clickable shopping lists to buy the ingredients from lots of recipes, or use a 'buy ingredients' button to buy all the ingredients at once.

Sticking to budget

One of the great things about our 'buy ingredients' buttons is the fact that we show you exactly how much you'll spend. If you add lots of recipes to a shopping list or meal plan, we'll show you the combined cost, and update the price as you add or remove recipes too.

Watching your diet

Because Foodity checks and identifies all the ingredients in the recipes linked to our tech, we know which ones are high in calories and which ones contain allergens you're trying to avoid. We can swap an ingredient you can't eat (pasta, say) for one you can (gluten-free pasta) and restrict the recipes you see to just ones without the foods you're steering clear of.

Saving money

Isn't that the same as sticking to budget? Nope. Foodity can save you money by eliminating food waste completely, by providing coupons that correspond to the ingredients you're planning to buy, and by bringing you rewards and cash back when you've done your shopping.

Staying Organised

When you add a recipe to your recipe box at any of the sites that use our technology, you can get to it from any other site that uses our technology too (and also from an app on your phone, and soon, from your TV), meaning they're all organised in one place for you. And thanks to our drag and drop meal planner, you can plan your shopping, stick to budget and keep an eye on your calories, all in one place. Brilliant.