We’re making recipes searchable, shareable and shoppable.
Which helps recipe publishers to monetise,
packaged grocery brands to reach and influence shoppers,
and retailers to convert intent, quickly and accurately.
Latest news: We’ve been selected from 75 start-ups to join…
…BBC Worldwide’s new incubator: BBC WW Labs. Read more.
We’re showing shoppers the way to
a more enjoyable retail experience

Even shopaholics can find the weekly supermarket shop a bit of a grind, but technologies are helping make shopping on-line and in-store a breeze. We’re providing solutions to help retailers offer a more compelling experience for their customers, through relevance, variety, interaction and incentives.

Make that online shop compelling

Foodity helps you to build engaging and interactive shopping experiences with our web, mobile and Facebook application frameworks (and SDKs, coming soon). Our app framework can make the user experience more enjoyable than ever, encouraging shoppers to come back to you week after week.

We'll help you show your shoppers exactly what they want and need

Our platform intelligence allows you to create 'switch and save' solutions, or to offer ethical and dietary substitutions so that your shoppers’ demands are met seamlessly. What’s more, you can make qualitative comparisons between packaged grocery and FMCG products with our help, allowing you to up-sell and cross-sell, boosting your sales.

Get shopper traffic from major publishers and brands

By teaming up with us, you join our network of publishers and FMCG brands who are waiting to send readers and consumers your way. Consumers are already engaging with their content online and all it takes is a click to fill their baskets with you.

With the right data, building a basket only takes a moment

The instant a shopper follows a link to your store or launches a process that communicates with your servers, we make sure that you know exactly what they want. All the data you need to meet their needs comes with them, so you can rapidly build the shopping basket that they want.

An intelligent way to shop

SmartBasket is our flagship technology. It intelligently builds shopping lists and baskets to minimise waste, match preferences and maximise shopper relevance. Tens of thousands of shopping baskets have been filled using our intelligence module so far, and we're building it to handle millions more in the future.

Truly identify with your shoppers

Foodity’s platform gives retailers insights into shopper motivation. The more of the how and the why of your customers’ arrival at your webstore that you understand, the easier it is for you to offer them an experience that's enjoyable, appropriate and time-saving.

More recipes, more ingredient purchases

Thanks to our publisher partners, you can have access to a catalogue of tens of thousands of recipes from all over the web. As your customers effortlessly browse these recipes within your store, finding dishes they love, they’re just a click away from filling their baskets.

enterprise

Stable, enterprise-level solutions

We've already built solutions for some of the world’s biggest Food and FMCG brands, and our development team is led by the technologists who built a consumer engagement platform, from scratch, that dozens of Fortune 500 and FTSE 100 brands rely on.